How do we cut through misinformation and cute dog videos to highlight climate action? Rob Greenfield will discuss how to harness social media to raise awareness of important issues and inspire action. He’ll touch on his experiences running environmental campaigns with WWF and Sky, as well as learnings about growing Earthtopia, one of TikTok’s and Instagram’s biggest eco communities. 

Rob Greenfield is an award winning eco content creator and Account Director at specialist communications agency 33Seconds. He heads up Earthtopia, one of TikTok’s & Instagram’s biggest eco communities which shines a light on positive environmental news, eco solutions, and organisations that are protecting & restoring the planet. He’s co-author of ‘100 Ways to Save the Planet’ (published Autumn 2024 by Penguin Random House) and has spent the past 8 years working on environmental campaigns with the likes of Greenpeace, WWF and Sky.